Nordic & Baltic Commercial Advisory

We take consumer
electronics brands
from unknown
to market leader.

Commercial strategy, distributor relationships and go-to-market execution for international brands entering or scaling across the Nordic and Baltic markets.

Start a conversation See the track record
OSLO STOCKHOLM HELSINKI HEADQUARTERS COPENHAGEN TALLINN RIGA VILNIUS
10+ Years in Nordic consumer electronics
#2 Peak brand position, Finland
100%+ Sales growth, 4-year period
#4 Peak brand position, Nordics
Brand experience Thomson · Nokia · Philips
Why JanCo

Operators, not theorists.

Every recommendation is built on distributor relationships and retail experience earned in these markets — not frameworks imported from somewhere else.

01
Relationships, not introductions
Direct retail and distributor relationships built over 10+ years in Nordic consumer electronics, now extending that same operator approach into the Baltic markets — not a warm handshake and a deck.
02
Full commercial ownership
From pricing and channel strategy to campaign execution and sell-through — one accountable operator, not a committee.
03
Built for scale-up speed
Structured for brands that need to move fast in unfamiliar markets, with the judgment to know what can wait.
What we do

Commercial services built for market entry and growth.

GTM
Go-to-market strategy
Market prioritisation, pricing architecture and channel strategy tailored to how Nordic and Baltic retail actually works.
KAM
Key account & distributor management
Direct ownership of retail and distributor relationships, from first meeting to long-term commercial partnership.
DEV
Business development
Identifying and closing the right partners in new markets — with the judgment to say no to the wrong ones.
MKT
Marketing & brand activation
Positioning, campaign planning and retailer co-marketing that fits local buying behaviour, not a global template.
ADV
Commercial advisory
Ongoing strategic input on product, pricing and range decisions from someone who owns the commercial outcome.

Took Thomson from barely any recognition to a top-four brand position across the Nordics — full ownership of budgeting, retail negotiations and go-to-market execution, across at least four markets.

— Nordic Director, Thomson Electronic

#4
Brand position, Nordics (Thomson, 2025)
4
Nordic markets, full ownership (Thomson)
70%+
Account portfolio growth
1st
Public tender won, own account
Common questions

What people ask before reaching out.

How can an international consumer electronics brand enter the Nordic market?
The fastest path is through direct relationships with the retailers and distributors who control shelf space in the region, combined with a go-to-market strategy adapted to how Nordic retail actually operates. JanCo provides both, drawing on retail relationships built and managed from inside the industry for over 10 years.
Who is JanCo Oy?
JanCo Oy is a Nordic and Baltic commercial advisory founded by Jan in 2026, based in Espoo, Finland. JanCo helps international consumer electronics brands enter and scale in the Nordic and Baltic markets through go-to-market strategy, retail and distributor relationship management, and business development.
What markets does JanCo cover?
JanCo covers the four Nordic markets — Norway, Sweden, Finland, and Denmark — as well as the three Baltic markets — Estonia, Latvia, and Lithuania.
What kind of track record does JanCo's founder have?
Previously served as Director and Manager in consumer electronics companies, such as Thomson and Philips. Managed Thomson to reach a top-four brand position stable in the Nordics and a peak #2 position in Finland by sales volume. Also held commercial roles managing sales for various local retailers and brands such as Nokia and Philips.
Get in touch

Let's talk about your Nordic and Baltic ambitions.

A short conversation is usually enough to know if this is a fit.

jan@janco.fi LinkedIn